🔥 Trusted by C Level Executives
Cut resistance to change. Boost transformation and AI adoption.
We help leadership teams turn their AI investment into real adoption: less resistance, clear ownership and measurable impact in how your people work.
Book a Free ConsultationIdentify your biggest transformation roadblocks in just 45 min
I recently had the pleasure of completing an executive coaching program with Ferran. We have focused on identifying strengths and opportunity scenarios improving my behaviors and skills. To reach the maximum.
I wanted Ferran to train our team at Lacoste Spain & Portugal. His ability to inspire, engage, and provide practical strategies has empowered our employees to open their mindset approaching obstacles in a different way.
من وجهة نظري وبعد التعرف على المدرب فران بعد مشاركتي في دورة تدريبية اعتبرها ناجحة جدا، وحسب الأصداء من فريق العمل الذي يتقاسم نفس التقييم، أرى ان نوعية التدريب وبروفايل فران يتناسقان وعليه اقترح لكل شركة تحتاج ضخ فكر ودم جديد ان تقوم بالتواصل معه. قدرات و مميزات يجب بلا حدود
of organizations see no business return from their generative AI investment.
MIT NANDA, 2025of companies struggle to achieve and scale value from AI.
BCG, 2024of leaders describe their company as mature in AI deployment.
McKinsey, 2025BCG finds that 70% of the challenges in an AI transformation are about people and processes. Only 30% are about technology and algorithms.
Book a Free ConsultationCompanies are spending millions on AI. But however powerful the technology is, if people don't use it in their daily work, it has no impact on the business.
Alaia Advisors is a transformation consultancy founded by Ferran Tort (CEO), psychologist, TEDx speaker and advisor to executive committees, and Irantzu Casajús (COO). We work with your leaders and teams on how to use and adopt AI, starting from where they are today, so it turns into business results: time saved, costs reduced and teams that perform.
What we are not: an AI agency, engineers or a tool vendor.
You bought the licenses. You ran the training. You hired the consultants.
And still, no real measurable ROI. Here's what we hear from leaders like you:
After many conversations with leaders, we realized the issue is not technology: it's human resistance to change. If any of this sounds familiar, we can help you solve it.
The fastest-growing companies don't rely on isolated AI trainings, on simply announcing that new AI tools are available, on assuming "the team will adopt it naturally", or on delegating AI adoption to IT. They implement an ROAI System, built by experts in strategic transformation, change management psychology and AI adoption: a system that converts low adoption into measurable ROAI.
McKinsey finds that the biggest barrier to scaling AI is leaders, not employees. Teams copy what their leaders do: when the CEO and the executive committee change how they work, the rest of the organization follows.
Aligned on one target, each leader with ownership.
Carry the new way of working into their teams.
Adopts what it sees its leaders do.
Without a sponsor at the top, we don't take the engagement.
Leaders learn to lead change: to create awareness and desire, handle resistance and keep the new behavior in place.
We find the use cases that matter most and build the skills and routines to use AI in them every day.
We work on how the leadership team collaborates, decides and holds itself accountable, because the rest of the company copies it.
AI is often where the conversation starts. The lasting result is change that sticks.
We transform how your organization thinks, decides and works with AI.
By combining strategic leadership, change management frameworks, AI enablement and adoption behavioral psychology, we turn resistance into measurable ROAI.
We run an AI maturity audit, identify the gaps and blockers and define the highest ROI AI use cases
"We don't know why adoption is stuck"
"Every blocker mapped, with a 90-day blueprint to the highest ROAI"
We align your C-suite around the ROAI target and assign clear ownership across departments
"Everyone supports AI publicly, nobody owns it"
"Every executive has a signed ROI target and a pilot under their name"
We equip leaders with daily behaviors and skills to drive real adoption tied to your highest-ROI use case
"We have fun pilots that we can't measure"
"AI integrated into workflows. ROI quantified in euros."
After the 90 days, we support your leaders to keep the momentum and compound results with Masterminds and 1:1 advisory
"Adoption needs constant external push"
"Your leaders drive it. We advise. The system runs itself."
Leadership and change management for more than 250 senior leaders of the Department of Government Enablement. Ferran was rated top speaker of 2025.
A leadership program with the executive layer, delivered in country. Several leaders call it the best training of their career.
Our latest project: the executive committee leading the change from the top.
Our flagship ongoing program with the leadership team of a pharma company.
"This was the best training in the company since 2010."
Leader, National Water Company, Saudi Arabia
"Many leaders described it as a life changing experience."
Senior leader, Abu Dhabi Government
We work across the UAE and the Gulf, Europe and the USA.
Co-Founder & CEO. AI & Transformation Advisor to C-suite executives. TEDx Speaker. Psychologist.
Co-Founder & COO. L&D Expert. Designed behavioral programs for EU-Commission.
Strategic Leadership Advisor to Fortune 500 executives
AI & Business Optimization Consultant for mid-size companies
Ex-Accenture AI Expert and Educator for non-techies
If at the end of the program you or your team believe it did not meet excellence, we will refund 100% of your investment.
It is either transformational or complimentary!
Projects and sessions where teams rethink how they approach challenges and decisions.
Ferran Tort Speaker & AI Advisor Reel
AI Workshop in Mexico City with Global Leaders GMNI
Got questions? Here's everything you need to feel confident about working together
No. Trainings teach tools and are forgotten in 30 days. That's why adoption stays low. The ROAI System is a 90-day behavioral change system with executive sponsorship, ownership assigned by department and weekly measurement of real adoption, using the usage data of the AI tools you already have. Training is a minor component. The real work is applied organizational psychology.
You can. They'll deliver an excellent deck in 6 months for 5 to 10 times our investment, and you'll execute it yourself. We're a small, senior team that works directly with your C-suite for 90 days, drives the change inside your operation and reports ROI in euros, not theoretical frameworks. If your problem is strategy, call McKinsey. If your problem is real adoption, call us.
Because you already tried, and that's why you're here. IT understands technology, not behavioral change. HR understands people, not AI. The ROAI System needs all three disciplines working at the same time with executive authority, something that rarely exists internally. Our role is to install the system and train your leaders so they can sustain it after the 90 days.
Each engagement is sized according to the size of the organization, the current state of adoption and the scope of the prioritized use cases. We work on a fixed, all-inclusive fee. The investment range and expected ROI are defined in the free 45-minute consultation.
If at the end of the program your leadership team determines it didn't meet the standard of excellence, we refund 100% of the investment. No conditions, no fine print. Either it's transformational or it's free. We take on the risk because we know what works.
We measure three things, every week:
The Day 90 final report is board-ready, in euros, and signed off by the assigned executive owners. If we can't measure it, we don't do it.
That's exactly Stage 2 of the system: the EXCOM Alignment Workshop. A full in-person day with the CEO and leadership team where a shared ROI target is signed off, ownership is assigned by department and every executive leaves with a pilot under their name. If your C-suite doesn't arrive aligned, the system aligns them. If the CEO doesn't want to take part, we don't take the engagement. Without a real sponsor, it can't work.
The real commitment is 4 two-hour sessions with the C-suite across the 90 days, plus 30-minute individual interviews during the Assessment. Internal Change Champions dedicate around 2 hours per week during the Adoption sprints. We do the rest. We didn't design this to overload your team. We designed it to free up 5 hours per week per person once it's done.
Yes. The ROAI System works in any sector because resistance to change is universal: organizational psychology works the same in pharma as in banking or manufacturing. What changes are the prioritized use cases and the compliance considerations, both defined during the Assessment. We've worked with regulated sectors (government, retail, professional sports, energy).
No. The following 30 days include 2 AI Masterminds with your leadership team and 1 individual advisory session per leader. The goal is to transfer the full system: your certified AI Change Champions sustain adoption, your leaders have the frameworks, and we move into an as-needed advisory role. If you want continuous support beyond month 4, there's an optional quarterly executive mastermind retainer.
